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Une Brève Discussion sur Les Médias en Finlande

Voici la première pièce que j’ai écrite en Français. Pour être honnête, j’ai eu peur à l’idée de publier un contenu dans cette langue car le français n’est pas ma langue native ni ma deuxième langue. Néanmoins, je me souviens que j’ai créé cette plateforme en tant qu’une espace sûr. Cela veut dire que je peux partager ma voix sans être jugé. L’autre raison, j’essaie … Continue reading Une Brève Discussion sur Les Médias en Finlande

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Catastrophic Media: Mixed Signal From National Television Programme (As published on The Jakarta Post)

Indonesia is once again in mourning for a national comedian. Now, therefore, is a good time to scrutinise how the media covers deaths of famous figures like Olga Syahputra. A TV station recently began a new Bollywood-nuanced program. As an international relations graduate, I perceive the new show as an effort to boost business and cultural ties between Indonesia and India, which were booming at … Continue reading Catastrophic Media: Mixed Signal From National Television Programme (As published on The Jakarta Post)

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The Three Fractions of the Public’s News Preference (As published on The Jakarta Post)

When Allan Stuart reaffirmed that news from the streets will be favourable, I should have just agreed. Since it is disappointing to prove that, to some extent, mass media has succumbed to the public’s preference of news coverage. It was a pity to discover that the audience prefer to peruse bombastic headings with shallow content and popular events. It was also inevitable to observe that … Continue reading The Three Fractions of the Public’s News Preference (As published on The Jakarta Post)

The #KaburAjaDulu Phenomenon: A Call for Change in Indonesia

What has become of Indonesia until many of its citizens are dreaming of escaping the country? Has Indonesia become the modern version of Ancient Egypt? a country ruled by Pharaohs whose cruelty had made their subjects yearned for another life, in another place, situated far away across the pond, if not in a new continent?  These questions lived rent-free in my mind as I was … Continue reading The #KaburAjaDulu Phenomenon: A Call for Change in Indonesia

Why Mission Statement and Tone of Voice Are Important In Branding Strategy

8 minutes read By: A Juliastri Syafruddin Summary: Your branding strategy is not effective without the presence of a strong, consistent brand voice and the perfect use of tone. They play an important role that aesthetic visuals and prudent brand promise cannot perform, characterising your brand’s personality and guiding your communication towards your target customers. A well-expressed attitude will lead to the creation of a … Continue reading Why Mission Statement and Tone of Voice Are Important In Branding Strategy

Headline: How to Convey Key Message That Attracts Journalists’ Attention

7 minutes read By: A Juliastri Syafruddin Summary: Journalists are brands’ best partners to promote their products in a trustworthy way. However, in this information-saturated world, getting a journalist’s attention is not as easy as firing off a pitch and hoping it’ll land on the first page. It’s something more than having the right story and the best-calculated PR strategy. It is rather making sure … Continue reading Headline: How to Convey Key Message That Attracts Journalists’ Attention

The New Normal Needs Togetherness and That Includes Asians

“We tend to dislike something that lies beyond our comprehension and have the urge to blame someone else for something that we cannot understand” This one liner might be the best way to express DotDesign’s conclusion on the perpetual covid-19 pandemic and its correlation with the rise of violence towards Asian-descents. The mass-shooting in the Atlanta area that left 6 Asian-descents dead saddened our hearts … Continue reading The New Normal Needs Togetherness and That Includes Asians

How the Lockdown in Kazakhstan Changed the Way I Perceive Life

I don’t want to be political but the primary reason that my supposedly one month visit to Kazakhstan turned into a long stay was due to the local government’s policy that put the country in a lockdown as a response to the Covid-19 pandemic. I had no idea that the global pandemic would have affected my life in the way it had affected the lives … Continue reading How the Lockdown in Kazakhstan Changed the Way I Perceive Life

A Little Picture That Creates a Huge Impact on My Life and The Earth

The Mango tee is 100% organic cotton, the Pull & Bear jeans are eco-friendly, the River Island clap handbag is made ethically and the Aldo trainers are designed to last forever and despite all these sustainable pretexts along with the beautiful country-side that reminds me of England, the picture after all is not totally green. It is obvious, right there, on the left side of … Continue reading A Little Picture That Creates a Huge Impact on My Life and The Earth

The Unusual Way I Choose to Create My 2020 Resolution

How are you getting on with your 2020? Have you managed to dust out the bad habits and budged away the negative thoughts that have been hovering you for the past few years? How’s your desktop looked like, by the way? Have you applied Marie Kondo’s advice to declutter and transformed your computer home page into an appearance that deserves, at least, a bit of … Continue reading The Unusual Way I Choose to Create My 2020 Resolution