Headline: How to Convey Key Message That Attracts Journalists’ Attention

7 minutes read By: A Juliastri Syafruddin Summary: Journalists are brands’ best opportunity to promote their products in a trustworthy way. However, in this information-saturated world, getting a journalist’s attention is not as easy as firing off a pitch and hoping it’ll land on the first page. It’s something more than having the right story and the best-calculated PR strategy. It is rather making sure … Continue reading Headline: How to Convey Key Message That Attracts Journalists’ Attention

Sticky post

A Little Picture That Creates a Huge Impact on My Life and The Earth

The Mango tee is 100% organic cotton, the Pull & Bear jeans are eco-friendly, the River Island clap handbag is made ethically and the Aldo trainers are designed to last forever and despite all these sustainable pretexts along with the beautiful country-side that reminds me of England, the picture after all is not totally green. It is obvious, right there, on the left side of … Continue reading A Little Picture That Creates a Huge Impact on My Life and The Earth

Mixed Signal From National Television Programme (The Jakarta Post’s Your letters: Catastrophic media)

Indonesia is once again in mourning for a national comedian. Now, therefore, is a good time to scrutinise how the media covers deaths of famous figures like Olga Syahputra. A TV station recently began a new Bollywood-nuanced program. As an international relations graduate, I perceive the new show as an effort to boost business and cultural ties between Indonesia and India, which were booming at … Continue reading Mixed Signal From National Television Programme (The Jakarta Post’s Your letters: Catastrophic media)

The Ugly Truth about Indonesian Current Affairs Programme: Dealership-based E-commerce, an Innovation or a Drawback?

My dream that someday Indonesia will have a public service-oriented broadcaster, similar to BBC,  is seemed to be unlikely in the near future. The chances are television companies or media programmers in Indonesia chose to follow the common trend by dumbing-down their programme contents amidst the strong pressure of commercialisation. Regardless the ethos of a television company, profit-concern apparently becomes a determining factor in programming policy. … Continue reading The Ugly Truth about Indonesian Current Affairs Programme: Dealership-based E-commerce, an Innovation or a Drawback?

The Three Fractions of the Public’s News Preference

When Allan Stuart reaffirmed that news from the streets will be favourable, I should have just agreed. Since it is disappointing to prove that, to some extent, mass media has succumbed to the public’s preference of news coverage. It was a pity to discover that the audience prefer to peruse bombastic headings with shallow content and popular events. It was also inevitable to observe that … Continue reading The Three Fractions of the Public’s News Preference

Je ne suis pas #JeSuisCharlie ni #JeNeSuisPasCharlie

It’s been two weeks since the Charlie Hebdo incident took the world by storm stirring the outcry for freedom of expression. Thousands of people marched together with their eminent leaders and echoing the  slogan “Je Suis Charlie” across the globe. Looking at the phenomenon, I tried not to be involved in the public discussion nor jumping into the bandwagon condemning the two misguided guys who … Continue reading Je ne suis pas #JeSuisCharlie ni #JeNeSuisPasCharlie

Twilight Discussion

December, 27th. Twilight. Five former students of International Relations were on their way back to Jakarta city taking a public transportation, the trans-Jakarta commuter. As they sat on long perching  green velvet bench, they started to discuss issues pertaining to current political events in Jakarta. At one side of the coach, a group of people seemed to put attention on the topic these young adults … Continue reading Twilight Discussion

Alasan

Sebelum Anda membaca, sejak awal Saya informasikan bahwa tulisan ini bersifat sangat subjektif. Oleh karena itu pula, jika dalam tulisan-tulisan sebelumnya Saya menggunakan Bahasa Inggris, kali ini, Saya memilih untuk menulis dengan menggunakan bahasa ibu Saya. Asimilasi. Terdapat beberapa alasan mengapa asimilasi sangat penting untuk diimplementasikan oleh setiap individu yang berasal dari suku Bugis dan Makassar. Dua suku serumpun yang mendiami sebuah pulau besar berbentuk … Continue reading Alasan