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CA, Current Affairs

Neuroimaging of Emotion : The Science Behind Our Gloomy and Sunny Days

Emotion – the word is old as time and the way it arises veiled with a mystery as arcane as the origin of human existence. Needless to say, do we really know what emotion actually is?

This work, which was adapted from my final course essay in Cognitive Science and edited for popular reading, is my attempt to explain it – Andi Juliastri S Continue reading Neuroimaging of Emotion : The Science Behind Our Gloomy and Sunny Days

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Current Affairs, Europe, Politics

Une Brève Discussion sur Les Médias en Finlande

Voici la première pièce que j’ai écrite en Français. Pour être honnête, j’ai eu peur à l’idée de publier un contenu dans cette langue car le français n’est pas ma langue native ni ma deuxième langue. Néanmoins, je me souviens que j’ai créé cette plateforme en tant qu’une espace sûr. Cela veut dire que je peux partager ma voix sans être jugé. L’autre raison, j’essaie … Continue reading Une Brève Discussion sur Les Médias en Finlande

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Current Affairs, Politics

Catastrophic Media: Mixed Signal From National Television Programme (As published on The Jakarta Post)

Indonesia is once again in mourning for a national comedian. Now, therefore, is a good time to scrutinise how the media covers deaths of famous figures like Olga Syahputra. A TV station recently began a new Bollywood-nuanced program. As an international relations graduate, I perceive the new show as an effort to boost business and cultural ties between Indonesia and India, which were booming at … Continue reading Catastrophic Media: Mixed Signal From National Television Programme (As published on The Jakarta Post)

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Sticky post
Current Affairs, Politics

The Three Fractions of the Public’s News Preference (As published on The Jakarta Post)

When Allan Stuart reaffirmed that news from the streets will be favourable, I should have just agreed. Since it is disappointing to prove that, to some extent, mass media has succumbed to the public’s preference of news coverage. It was a pity to discover that the audience prefer to peruse bombastic headings with shallow content and popular events. It was also inevitable to observe that … Continue reading The Three Fractions of the Public’s News Preference (As published on The Jakarta Post)

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Collaboration, StartUp

Andi Juliastri x 1 People for Retreat to Reset

In this project, my tasks and responsibilities focused on the PR and communication side of my expertise. As the Lead Communication Specialist, I was trusted to create a concept that brought together the company’s vision and marketing objectives in a communication campaign that spoke directly to the brand’s primary audience. After conducting a series of online and offline research into trends in the athleisure market, … Continue reading Andi Juliastri x 1 People for Retreat to Reset

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CA, Collaboration, StartUp

Andi Juliastri x Entrepreneur Resorts for Ocean Day

An Events and Marketing Manager season in my career. My first paying job was in sales. In Indonesia they call it Sales Promotion Girls or SPG for short. While the job title might provoke a negative connotation to some ears, I performed it with passion and integrity. No work was below me, I did it all, from lifting boxes to sell products in the streets … Continue reading Andi Juliastri x Entrepreneur Resorts for Ocean Day

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Collaboration, NGO

Monaliiku is on the Move to Accelerate Social Inclusion for European-based Migrant Women through Sport with Erasmus+

Helsinki, 11 September 2024 Monaliiku, a leading force in promoting social inclusion through sports, is pleased to announce that its project, Mentor on the Move, has been selected for Erasmus+ funding. This recognition will enable the project to expand its impact beyond Finland, creating more opportunities for migrant women across Europe to integrate into their new communities through sport-based mentoring. To read more, click here ! This … Continue reading Monaliiku is on the Move to Accelerate Social Inclusion for European-based Migrant Women through Sport with Erasmus+

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Current Affairs, Politics

The #KaburAjaDulu Phenomenon: A Call for Change in Indonesia

What has become of Indonesia until many of its citizens are dreaming of escaping the country? Has Indonesia become the modern version of Ancient Egypt? a country ruled by Pharaohs whose cruelty had made their subjects yearned for another life, in another place, situated far away across the pond, if not in a new continent?  These questions lived rent-free in my mind as I was … Continue reading The #KaburAjaDulu Phenomenon: A Call for Change in Indonesia

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Collaboration, StartUp

Why Mission Statement and Tone of Voice Are Important In Branding Strategy

8 minutes read By: A Juliastri Syafruddin Summary: Your branding strategy is not effective without the presence of a strong, consistent brand voice and the perfect use of tone. They play an important role that aesthetic visuals and prudent brand promise cannot perform, characterising your brand’s personality and guiding your communication towards your target customers. A well-expressed attitude will lead to the creation of a … Continue reading Why Mission Statement and Tone of Voice Are Important In Branding Strategy

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Collaboration, StartUp

Headline: How to Convey Key Message That Attracts Journalists’ Attention

7 minutes read By: A Juliastri Syafruddin Summary: Journalists are brands’ best partners to promote their products in a trustworthy way. However, in this information-saturated world, getting a journalist’s attention is not as easy as firing off a pitch and hoping it’ll land on the first page. It’s something more than having the right story and the best-calculated PR strategy. It is rather making sure … Continue reading Headline: How to Convey Key Message That Attracts Journalists’ Attention

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Collaboration, StartUp

The New Normal Needs Togetherness and That Includes Asians

“We tend to dislike something that lies beyond our comprehension and have the urge to blame someone else for something that we cannot understand” This one liner might be the best way to express DotDesign’s conclusion on the perpetual covid-19 pandemic and its correlation with the rise of violence towards Asian-descents. The mass-shooting in the Atlanta area that left 6 Asian-descents dead saddened our hearts … Continue reading The New Normal Needs Togetherness and That Includes Asians

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