Why Mission Statement and Tone of Voice Are Important In Branding Strategy

Your branding strategy is not effective without the presence of a strong, consistent brand voice and the perfect use of tone. They play an important role that aesthetic visuals and prudent brand promise cannot perform, characterising your brand’s personality and guiding your communication towards your target customers. A well-expressed attitude will lead to the creation of a strong relationship, higher brand equity and eventually, increased … Continue reading Why Mission Statement and Tone of Voice Are Important In Branding Strategy

Headline: How to Convey Key Message That Attracts Journalists’ Attention

7 minutes read By: A Juliastri Syafruddin Summary: Journalists are brands’ best opportunity to promote their products in a trustworthy way. However, in this information-saturated world, getting a journalist’s attention is not as easy as firing off a pitch and hoping it’ll land on the first page. It’s something more than having the right story and the best-calculated PR strategy. It is rather making sure … Continue reading Headline: How to Convey Key Message That Attracts Journalists’ Attention

The New Normal Needs Togetherness and That Includes Asians

“We tend to dislike something that lies beyond our comprehension and have the urge to blame someone else for something that we cannot understand” This one liner might be the best way to express DotDesign’s conclusion on the perpetual covid-19 pandemic and its correlation with the rise of violence towards Asian-descents. The mass-shooting in the Atlanta area that left 6 Asian-descents dead saddened our hearts … Continue reading The New Normal Needs Togetherness and That Includes Asians

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How the Lockdown in Kazakhstan Changed the Way I Perceive Life and Budged Away the Negativity

I don’t want to be political but the primary reason that my supposedly one month visit to Kazakhstan turned into a long stay was due to the local government’s policy that put the country in a lockdown as a response to the Covid-19 pandemic. I had no idea that the global pandemic would have affected my life in the way it had affected the lives … Continue reading How the Lockdown in Kazakhstan Changed the Way I Perceive Life and Budged Away the Negativity

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A Little Picture That Creates a Huge Impact on My Life and The Earth

The Mango tee is 100% organic cotton, the Pull & Bear jeans are eco-friendly, the River Island clap handbag is made ethically and the Aldo trainers are designed to last forever and despite all these sustainable pretexts along with the beautiful country-side that reminds me of England, the picture after all is not totally green. It is obvious, right there, on the left side of … Continue reading A Little Picture That Creates a Huge Impact on My Life and The Earth

The Unusual Way I Choose to Create My 2020 Resolution

How are you getting on with your 2020? Have you managed to dust out the bad habits and budged away the negative thoughts that have been hovering you for the past few years? How’s your desktop looked like, by the way? Have you applied Marie Kondo’s advice to declutter and transformed your computer home page into an appearance that deserves, at least, a bit of … Continue reading The Unusual Way I Choose to Create My 2020 Resolution

Mixed Signal From National Television Programme (The Jakarta Post’s Your letters: Catastrophic media)

Indonesia is once again in mourning for a national comedian. Now, therefore, is a good time to scrutinise how the media covers deaths of famous figures like Olga Syahputra. A TV station recently began a new Bollywood-nuanced program. As an international relations graduate, I perceive the new show as an effort to boost business and cultural ties between Indonesia and India, which were booming at … Continue reading Mixed Signal From National Television Programme (The Jakarta Post’s Your letters: Catastrophic media)

Jakarta is My New York!

Jakarta… Oh, I could never run out of a story about this particular city. It sits in a special place in my heart. Stepping into Carrie Bradshaw’s Manolo Blahnik strappy sandals, Jakarta is my New York. Having used to be the connecting port for trading vessels from Portugal, The British Empire, China and The Arabian Peninsula, the now cosmopolitan city never fails to make me … Continue reading Jakarta is My New York!

I Have No Photograph with A Woman I Call Mother

Recently, I shared a story about my journey of being a nomad. I listed down many aspects that created the person I am today. Several times, I mentioned about my childhood, my origin, and my father. Yet, I precluded mentioning my mother. I didn’t do it for no reason; I deliberately postponed her appearance since I wanted to make it personal through these words. So … Continue reading I Have No Photograph with A Woman I Call Mother

How Living a Nomad Life Led Me to Find a New Self-Image and Awareness

During my brief time of being nomads in Jakarta, quite often, I received criticism from my inner circle, telling me that I have made a mistake by moving out of the comfort zone. When hard time hit, frequent questions they had bombarded me revive, compounding in my mind and making me believe that I did make a mistake by moving into the big city. For … Continue reading How Living a Nomad Life Led Me to Find a New Self-Image and Awareness