In this project, my tasks and responsibilities focused on the PR and communication side of my expertise. As the Lead Communication Specialist, I was trusted to create a concept that brought together the company’s vision and marketing objectives in a communication campaign that spoke directly to the brand’s primary audience. After conducting a series of online and offline research into trends in the athleisure market, … Continue reading Andi Juliastri x 1 People for Retreat to Reset

8 minutes read By: A Juliastri Syafruddin Summary: Your branding strategy is not effective without the presence of a strong, consistent brand voice and the perfect use of tone. They play an important role that aesthetic visuals and prudent brand promise cannot perform, characterising your brand’s personality and guiding your communication towards your target customers. A well-expressed attitude will lead to the creation of a … Continue reading Why Mission Statement and Tone of Voice Are Important In Branding Strategy

7 minutes read By: A Juliastri Syafruddin Summary: Journalists are brands’ best partners to promote their products in a trustworthy way. However, in this information-saturated world, getting a journalist’s attention is not as easy as firing off a pitch and hoping it’ll land on the first page. It’s something more than having the right story and the best-calculated PR strategy. It is rather making sure … Continue reading Headline: How to Convey Key Message That Attracts Journalists’ Attention

“We tend to dislike something that lies beyond our comprehension and have the urge to blame someone else for something that we cannot understand” This one liner might be the best way to express DotDesign’s conclusion on the perpetual covid-19 pandemic and its correlation with the rise of violence towards Asian-descents. The mass-shooting in the Atlanta area that left 6 Asian-descents dead saddened our hearts … Continue reading The New Normal Needs Togetherness and That Includes Asians